For longer than 100 years — 114 to be precise — Cassidy’s Flowers in downtown Newmarket happens to be serving the city with flowery plans and presents for several occasions that are special.
So that as much as the longtime company success may be caused by the top-quality, customized solution provided to its clients, equally significant may be the longtime partnership of the owners and their dedication to their community.
Wife and husband owners Henry and Jo Startek, whom first came across in public places college, made a decision to get into company together if they acquired Cassidy’s Flowers 30 years back as he retired being a packaging provider and wholesaler when you look at the industry that is floral Toronto.
Most likely these years, Henry stated the business enterprise partnership happens to be smooth, with each of those centering on their talents — he functions more once the face associated with business, while Jo works more behind the scenes.
“He’s the imaginative end and i really do all of the book work,” Jo said.
“It’s extremely tough to have a couple that are looking to accomplish the exact same job, therefore we had no conflict with what our skills are… it works,” Henry added.
And Henry is many decidedly passionate about plants when it comes to joy they are able to bring to someone’s time.
“They’re (flowers) a thing…i’ve that is emotional understood an individual, it doesn’t matter what the event, to not ever react favourably to a present of plants. They (the receiver) can be down, they might be exhausted, there’s constantly a smile that is big comes with their face,” he stated. “i prefer bringing smiles to people’s faces … to see (their) response.”
“It’s perhaps not you can’t discover at work … but there’s more to it than simply to be able to organize, you should know simple tips to treat the plants, just how to cut them, how exactly to keep them, how exactly to hydrate them,” he explained.
Their dedication to quality has won Cassidy’s Flowers their customers’ suffering loyalty.
“We have actually a core that is large of clients that help us. We pride ourselves on our workmanship in the proven fact that we now have fresh plants, good developers and we also do have 100 percent satisfaction guarantee,” he said.
Fresh flowers are delivered daily to your shop from throughout the world when it comes to Cassidy’s group of six staff to produce the perfect message with particularly created flowery arrangements.
Henry included the majority of the plants result from Ecuador and Columbia, that has perfect conditions for flower development.
“The times are longer, the elements is more consistent, the wages tend to be more competitive than they truly are right here,” he explained. “They have quite small dependence on synthetic watering they get 12 hours of daylight and 12 hours of night because they are right on the equator, so. Hours of sunlight are warm, the night hours are cool. It’s perfect.”
Upon distribution, the plants are kept fresh in 2 coolers that are large the back of the shop, one with plants for clients’ personalized plans, plus one when it comes to plants when you look at the arrangements offered in front associated with the shop.
An international network of flower retailers able to serve customers worldwide, Cassidy’s Flowers delivers messages and gifts to loved ones near, far and everywhere in between as a member of Florists’ Transworld Delivery (FTD.
You can find three vacations whenever Cassidy’s is many busy.
“The three busiest times in a florist’s life will likely to be Christmas Look At This … and that’s given that it is the longest season. Mother’s Day could be the busiest week-end in a florist’s life … and Valentine’s Day may be the solitary busiest time for a florist,” Henry stated.
As soon as the pair just isn’t working during the store, the Newmarket residents prefer to spend their time golfing and travelling.
“i really like the truth that you’re actually playing against your self. Additionally it is the sport that is only that you’ve an inactive ball,” he stated about their passion when it comes to game.
From Italy to Barbados, they will have played on courses all around the globe, but Henry said their favourite spot is Ca for the microclimate. The ocean that is nearby for a distinctive experience, where you could begin the overall game in hot conditions, and end it in cooler people as a result of the ocean breeze and descending hills. He additionally appreciates the wildlife here.
“In Ca, the golf courses are considered lands that are protected which means you have deer throughout the program. They’re regarding the greens, they’re within the sand traps …. and there’s probably hundreds of these.”
Additionally they perform at area courses that are public keep an eye on their game, he included.
Henry volunteers aided by the York company Exchange team, a regional not-for-profit business-to-business company, while the raffle and fundraising coordinator.
Javed Khan, the master of Aurora-based marketing business EMpression whom came across the Starteks through the business networking team years back, stated he has constantly admired them with regards to their passion for his or her flowery work, and additionally because of their dedication to offering back again to town.
“He provides right straight right back a great deal in several community events and donates their time,” he said of Henry.
Khan talked in regards to the work the Starteks do each year when it comes to yearly Pickering university getaway Residence Tour throughout the festive season.
“There’s been times whenever they’ve gone away from their solution to verify the plants are delivered…you recognize, you don’t fundamentally note that for a daily basis these days,” said Khan.
“He’s (Henry) maybe not the sort that’s doing it to have recognized, he’s doing it because he’s got an extremely passion that is strong that’s what I adore.”
The shop recently relocated to 15 principal St., its 4th location on principal throughout the past century.
“It’s historic, we’ve for ages been regarding the road,” Henry stated. “We love the ambiance that is in the street.”
Cassidy’s plants is the receiver of several prizes and recognitions inside the community, such as the Consumer’s Selection Award for Best Florist in York area when it comes to previous 25 years and it is one of several top 250 florists in the FTD internet site.
In 2013, the store ended up being among the companies in Newmarket respected having a bing award that is eTown its utilization of the internet to produce and develop their companies.
“We have qualifications; we now have recognition of great design work, security. We’re happy with it. We work tirelessly so as to make certain that we supply the consumer real value and good design of fresh plants,” he stated.