Shahzad Younas’s Muslim app that is dating 15,000 partners meet to get hitched. He informs Amelia Heathman about contemporary love
The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO associated with the Muslim matching software Muzmatch. “It’s a phrase that is generalised it strikes the nail in the mind. If I’m fulfilling a woman, we’re both reasoning, is this individual wedding material?”
Muzmatch can be dubbed the Muslim Tinder but Younas just isn’t so satisfied with the contrast. It makes use of some typical structures that are dating-app such as for example swipes and likes, but rather of centering on casual hook-ups it’s all about assisting Muslims find you to definitely marry.
Numerous Muslims are required to marry young and also to somebody associated with the faith that is same. Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to find a proper partner. So that it ended up being back 2014, after hearing his friends swap tales about dating battles, he made a decision to produce an application that will make the dating process more “halal” — acceptable in religious legislation.
Younas quit their job as a good investment banker and invested half a year working days that are 18-hour produce Muzmatch in the bed room. Half a year after introducing, the software had produced its very first wedding.
“A few got in contact to express ‘thank you, we got hitched as a result of your app’. I happened to be like, OK, it is real,” he said. The outcome speak on their own: Muzmatch has one or more and a half million users plus some 15,000 partners ‘ve got hitched after fulfilling onto it.
It produced title it me you’re interested in? for it self away from Muslim community because of an advertising campaign that ran in the Tube a year ago featuring Lionel Richie singing: “Halal, is” with regards to rivals, the app ranks greater for packages compared to the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), based on analytics company App Annie, so it’s not surprising the major relationship companies attended knocking.
Younas won’t mention who, but states he has turned them straight down everytime. “We’re for an objective to change how Muslims across the world think of marriage, and obtain married.”
Lots of work switches into making sure Muzmatch is a safe area for Muslims to talk and fulfill on the web. In 2016, the working platform introduced selfie verification to ensure every person regarding the software is whom they state they have been. The business possesses united team in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone be there in conversations in the application, such as for instance a member of the family, as per an Islamic principle that whenever unmarried both women and men chat a party that is third be there. Users also can make sure they have no profile image on their account or details such as their name that is full they could be as personal online as you are able to. “It’s about knowing that Muslims are incredibly diverse and then we don’t would you like to force individuals down a road that is particular. We should end up being the safe area and offer top-level privacy to the users,” says Younas.
Safety is vital for any other reasons. “We get a lot of EDL kinds and Right-wing individuals offering that you great deal of abuse — putting up Bin Laden photos and all sorts of that type of stuff,” says Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” Regarding the upside, Muzmatch comes with non-Muslims registering since they are interested in the faith, such the man that is 50-plus transformed into Islam after fulfilling someone regarding the application. “The peoples stories can be touching. We’re wanting to tread that type of being open but faithful that is equally being our community. It’s a tricky line to walk down but We think we’ve nailed it.”
Therefore what’s next? The start-up has accomplished profitability as a result of its premium paid-for tier nevertheless the stage that is next to keep to enhance the software as well as its features, and expand the group and its own reach. “Purely on a figures foundation, one-fifth worldwide is Muslim,” claims Younas. “On top of this, we estimate there remain 400 million Muslims who’re single and qualified. We look at that, and we’ve not really produced dent.”
To greatly help Muzmatch in its objective, the start-up has now announced the close of a large Series A financing round for $7m. Investors included respected Silicon accelerator that is valley-based Combinator – Younas participated when you look at the programme back in 2017 – also as Luxor Capital.
“Shahzad has demonstrably made something that individuals want,” states Tim Brady, a partner at Y Combinator. “He is a resourceful creator whom has been playing their users as well as in the method is rolling out an excellent solution for the Muslim community, in a fashion that conventional organizations have actually neglected to do.”
Beyond bringing individuals together, Younas additionally would like to alter attitudes into the Muslim world in order that marriage is approached in a contemporary means. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch comes to mind — and it feels as though a clear, non-taboo action to take,” he says. “I always think Muslims are five years behind the mainstream, especially when it comes down to technology. Now it’s time in order for them to catch up Anastasiadate review [February 2020]: anastasia-date.org.”
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